UPDATE: POINT TO POINT PR INTERNSHIP

Thanks to all who have submitted their resumes and cover letters for the Point to Point PR Internship. This position not only represents an incredible opportunity to spend three months doing rock star public relations work at one of the premier marketing and communications firms in the region, but also to be hired for a full-time engagement to propel your career into high gear.

In the coming weeks, we will be selecting the top three candidates for a formal interview process. But we will not be basing our choices simply on who has the most impressive resume or well-crafted cover letter. You heard right, these traditionally all-important, highly valued, sacred documents will not land you this opportunity.

While these pieces of paper are a nice compilation of your accomplishments, accolades and qualifications for the internship position, what they are not is a window through which we can see your passion for social media. Or your ability to use contemporary tools to search for, connect with and influence others. Or your creativity in leveraging various online tactics as public relations catalysts. Or your skill at crafting powerful, concise messages that get noticed in a crowded space.

So here’s the challenge we’re giving you now: to be one of the three rock stars selected for the interview, show us what you can do online. Take risks you normally wouldn’t take in applying for a position at a more traditional—and may we say, boring—company. Utilize anything you see fit.

There are no rules except this: go.

Good Luck,

@MDGoren
@BradyCohen
@mikehudock
@tallskinnyguy
@nolanandme

http://www.pointtopoint.com
http://www.buildamovement.com
http://www.ptphealthcare.com

Point to Point dominates Cleveland ADDYs

February 27, 2009

FOR IMMEDIATE PRESS RELEASE:

Beachwood marketing and communications firm Point to Point stole the show Feb. 26 at the American Advertising Federation Cleveland’s ADDY awards, which honors the most creative local advertising. The agency took home a grand total of 19 awards—more than any other in the competition—including five Gold ADDYs, six Silver and six Bronze. In addition, Point to Point’s 2008 poster campaign for United Way of Greater Cleveland was unanimously selected as Best of Show and their work for the Cleveland Eye Bank earned a Judge’s Choice.

Let's make a change, together.

This year, instead of sending out a holiday card, we here at Point to Point wanted to make a real difference. So, we began an experiment, of sorts. An experiment that we hope spreads beyond our own walls.

We call it Change for 20. And the idea is this: What can you do with $20 to really make an impact on another's life?

Our stories can be found here.  We hope they inspire you to make one of your own.

Happy New Year. 

Dog house to my house

Last week a friend sent me the JC Penny Dog House youtube video. After an enjoyable view and a lot of head nodding, I decided to learn more about the genesis of the campaign and discovered the web site that housed the video with other viral catalysts. At first I thought great idea, but I’m still not going to buy my wife jewelry at JC Penny. Ok, I’m a snob. But my curiosity was not quenched so I called a few JC Penny stores and found that their people were trained, tuned into the promotion, had supporting communication at the counter and on Penny’s web site.

They are seeing results.  Men have been showing up to buy gifts to “stay out of the dog house.” 

Some would call this a viral promotion or even a 2.0 gambit with all the buzz that’s been created. I call it  a great idea that breaks through, enhances the brand and sells product. Hmm sounds like something  ad agencies have been doing for a long time.

New tools equals fertile ground for new ideas. Bravo Saatchi.

Point to Point Healthcare

I’m excited to announce a new division of Point to Point, smartly named Point to Point Healthcare. We’re excited about the opportunities in healthcare and look forward to making a difference for providers and the companies that sell services and products in this rapidly growing  segment.

We believe that by placing the consumer at the center, we will help our clients gain greater brand traction and market share.

Please check out our press release as well as this recent announcement in Crain’s.