Paris Hilton Rebranded

Even though Paris Hilton has hit a tough spot there are still marketing opportunities for her to pursue based on this new experience.  Here are five for which she'd be the perfect spokesperson:

 1. Personalized license plates--With all her experience in the big house making plates I am sure she would have great insight on what works and doesn’t work for the consumer.

2. HGTV’s Decorating Small Spaces--Because of her current limited living quarters I am sure she has some great ideas she can bring to the show.

3. Food Network’s Eating on $40 a Day--In jail they have to limit the spending per inmate for food consumption to keep on a budget.  Paris will have many meal suggestions for how to live on $40 a day.

 4. Curves 30-Minute Workout--With one hour a day in the yard there is only so much time to get a workout in so Paris will be able to relate to these busy women who are trying to schedule their daily fitness routine.

 5. Style Essentials Editorial in Elle-Jail doesn’t allow for a variety of clothing options and make-up applications therefore consumers would appreciate how Paris has managed select the essentials for her new environment.

It is important to know that no matter who your client is there are marketing opportunities to explore on their behalf.  It just takes a little creativity and an open-minded client. --Karen Hudock