Washington D.C. Untapped Media Market

As media professionals, we are always looking for the next untapped venue in targeting an audience. On a recent trip to Washington D.C. I saw so many unique opportunities for media exposure within the city. Afterall, the amount of visitors and the diverse age range of individuals who come to this city to experience all the culture and educational activities is staggering. So why not cave like so many other venues to the advertising/sponsorship opportunities 

Think about these ideas:

• Congressmen having to wear sponsored suit coats (Nascar drivers wear jumpsuits with advertising--why not have the gallery see who their Congressmen is supported by?)
• Projected advertising on the Washington Monument (Wouldn't a 555' 5/8” billboard be the largest in the world?)
• Bus wraps on the tour-mobiles (Yes the buses are red, white, and blue to represent this country and freedom, but wouldn't Dr. Scholl’s love to promote their product to all the visitors who are experiencing aching feet from the miles of walking around town?)
• Naming rights to the monuments (Wouldn't the Lincoln Town Car make a great representative for the Lincoln Memorial?)
• Exhibition Sponors (What about Crest sponsoring the Sharks 3-D exhibit at the National Museum of Natural History?)

I am glad to see that even though in this day and age in which we try and make everything a sponsorship or advertising opportunity, we have not tried to do this in Washington D.C. The untainted experience of this city is refreshing and provides the visitor with a clean educational environment. Go and enjoy Washington D.C. and all it has to offer from how money is made, where John F. Kennedy is laid to rest, see what the scarecrow wore in The Wizard of Oz, experience what Congress does during a voting session, and so much more but know you will not be surrounded by advertising messages until you go back to your hotel room and relax in front of the television.