Hey, it's a new look for Point to Point's web site

If you’re an avid Point to Point fan, no doubt you’ve noticed we’ve made a few changes to our site lately. Our old site (with the exception of the blog) was entirely Flash-based—as most agency sites are. We decided it was time to update the site for several reasons. We wanted to see how our search engine rankings would change if we created an HTML site. And we all agreed that HTML or Flash, the important thing was to get visitors to our work as soon as possible, something that we weren’t sure our old site did. Finally, while the old Flash site challenged your beliefs in how to navigate a site, we wondered if there was a better way to get that point across.

And it gave us an opportunity to really push the traditional thinking of HTML design with a horizontally scrolling web site.

Why push the limits? It’s my belief that agency sites should always push you, should always make you a bit uncomfortable. Most people visit an agency site expecting the unexpected, expecting to be entertained. We decided to challenge the notion of traditional navigation—the traditional way of navigating from, well, point to point.

I hope you like it, we are still working on finishing up some loose ends—but please feel free to post any thoughts you might have.