Mark Dolliver, where are you?

Not long ago, Adweek revamped its website. It looks nice. It navigates pretty easily. It's got a lot more video capability. But,in my view, it’s missing something very important. The Portfolio section, written by long-time ad critic Mark Dolliver.

Up until the relaunch, Mr. Dolliver used the forum to critique current and noteworthy advertising. Sure, a lot of sites do this. But what made Mark’s column so special is that he regularly recognized work from smaller, emerging agencies. Agencies that were doing great stuff (or sometimes lousy stuff, if you ask Mr. Dolliver), but weren’t doing it for the VW’s and the Burger Kings and the P&G’s of the world.

What Mark seemed to realize that perhaps Adweek management doesn’t, is that good work can come from anywhere. Mark sought out the local and regional work. He took the time to display it. Honor it. And give it its due prominence in the advertising community.

Mr. Dolliver still contributes to adweek.com. But he’s off doing bigger and better things.

I just wish his employer realized that sometimes smaller is better, too.