TRANSLATING CONSUMER SUCCESS into b-to-b success

A few months ago we started taking a hard look as to why brands that are consumer centric often struggle in the b-to-b space. After some basic research and thinking about what we regularly experience, we crafted a white paper,  TRANSLATING CONSUMER SUCCESS INTO BTOB SUCCESS. We found that there are six common and might we say avoidable mistakes when crossing over from a consumer centric space to business marketing. We’d welcome your thoughts and comments on a topic that we believe warrants more discussion.