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October 19, 2007

Homes Getting Greener

It seems the green movement that has been gaining traction within the commercial building sector is starting to influence home building on a much larger scale. This article from hgtvpro.com, points out that homeowners are starting to ask for environmentally-friendly solutions when building and remodeling, particularly in the bathroom and kitchen. This article is an interesting read for manufacturers who are looking for insights into green trends and as well as the influencers who are helping to blaze the green trail into our homes.

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August 01, 2007

Remodeling is the new “new construction”: News to Use #7

In this installment of News to Use, we’ve compiled a collection of articles from the trade pubs, newspapers and Internet to address the issues remodelers face today. Read on, and you’ll find a wealth of insights to help you capitalize upon emerging market trends in outdoor living spaces, kitchens and baths. And the rising influence of women and Generation X in the remodeling industry. But ultimately, we hope you’ll find this information valuable to your efforts in building deeper connections with remodelers and their customers.

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April 26, 2007

Technology and its impact on design: News to Use #6

At Point to Point, we continue to scour the trade pubs, newspapers and Internet for new insights to help you grow your business. In this installment of News to Use, we take a look at how technology is affecting the design of our homes, hospitals and commercial structures. We examine some of the latest trends. We look at emerging technologies. And we explore some of the new challenges architects and designers are facing. We hope you find the information helpful as you continue to build a deeper connection with the A&D community.

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February 22, 2007

Surviving the Housing Downturn: News to Use #5

For those of you who have been waiting with bated breath, a brand new issue of  News to Use is out. In this, our fifth installment, we take an in depth look at how manufacturers and marketers of building products can prosper during the housing downturn. We look at areas where construction is still booming, we  check out emerging demographic markets, and we shed a little light on how to tweak your marketing to achieve maximum effectiveness.

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