TRANSLATING CONSUMER SUCCESS into b-to-b success

A few months ago we started taking a hard look as to why brands that are consumer centric often struggle in the b-to-b space. After some basic research and thinking about what we regularly experience, we crafted a white paper,  TRANSLATING CONSUMER SUCCESS INTO BTOB SUCCESS. We found that there are six common and might we say avoidable mistakes when crossing over from a consumer centric space to business marketing. We’d welcome your thoughts and comments on a topic that we believe warrants more discussion.

KBIS Review: The impact technology is having on our brands

Rapidly advancing technology may be making our lives easier. But it's making our branding efforts a lot more challenging.  At least that's the opinion of P2P President Mark Goren and Creative Director Mike Hudock after scoping out all the new products at the 2006 Kitchen and Bath Show in Chicago. To read their full white paper, go here.

Building & Interior Design Products Report: Green Marketing

The environment isn't just a concern of so-called tree-huggers anymore. Today's smart marketers are using Green to boost product awareness and generate greater opportunities than ever before.

Is there an opportunity here for you? Find out, by reading our white paper on a subject that is sure to gain even stronger momentum in the building and architectural products industry.

To learn more, go to http://www.buildamovement.com/whitePapers/greenWhitePaper.htm

Builders' Show Review

http://www.buildamovement.com/whitePapers/buildersShow.htm

Intelligent Risk

http://www.buildamovement.com/whitePapers/intelligentRisk.htm